Money Burning Kit

DIRECT MAIL PACKAGE DESIGN
designed for Pointsmith

This project included design concept, overall art direction, graphic design and custom illustrations. The concept for this direct mail piece was intended to make companies aware they might be wasting their marketing dollars without even knowing it. In order to do that, we decided to give out a Money Burning Kit, complete with a custom designed matchbook and play money (yes play, but it looks very real!) for people to burn instead.

The aesthetic was inspired by 1950’s advertising design.