Logo Concept: SUC

Designed for Pointsmith

This logo was custom illustrated as a marquee lighted sign using Adobe Illustrator and gradient mesh.

MARQUEE LOGO CONCEPT

POINTSMITH’s new venture into spirits and beverages called for a  brand and label design for a new kind of beer. This design was developed as a concept around the name SUC and what it stands for. The concept is a marquee sign, reminiscent of stand-up entertainment, bright lights, big city. This concept is centered around the unique beer drinking experience of the product itself. This product is still in R&D. Additional designs and information cannot be shared.