Delicafe by Shell
Designed for Shell Canada while working for Pointsmith.
This project included overall art direction, copywriting, graphic design, and customer journey brand strategy. My role as lead Art Director was designing concepts for original layouts, copywriting headlines, and crafting the strategy for the customer journey. In addition, I worked with the Creative Director and guided production artists for versioning pieces for the entire campaign.
Live Pump Topper and Lug On signage
STATION POINT-OF-PURCHASE SIGNAGE
• PUMP TOPPERS
• POLE SIGNS
• YARD SIGNS
• BUILDING SIGNS
• WINDOW SIGNS
• PARKING SIGNS
• BOLLARD COVERS
• BOLLARDS
• LUG ONS
• IN-STORE POP
Live Pump Topper and Lug On
Pump Topper Signage Designs
Live Pump Topper
Live Digital Signage - Outdoor
Launch Pull-up banners
Bollard Sign Concepts - Signage found as you drive into a gas station forecourt.
Bollard Cover Designs