Never Pay Full Price Campaign
National point-of-purchase campaign designs for Shell US.
These pieces were designed while working for Pointsmith.
This project included overall art direction, copywriting, graphic design, and customer journey brand strategy. My role as lead Art Director was designing concepts for original layouts, copywriting headlines, and crafting the strategy for the customer journey. In addition, I worked with the Creative Director and guided production artists for versioning pieces for the entire campaign.
This signage campaign was designed for Shell US’s Fuel Rewards Program.
Bollard
Super Pump Topper
Additional Forecourt Signage
Click the thumbnails below!
In-Store Point-of-Purchase Signage
Click the thumbnails below!
