Big Madre In-Store POP Graphics
These graphics were developed for Big Madre, a quick serve chain.
Designed while working for Pointsmith.
This project included overall art direction, copywriting, graphic design, and customer journey brand strategy. My role as lead Art Director was designing concepts for original layouts, copywriting headlines, and crafting the strategy for the customer journey. In addition, I worked with the Creative Director and guided production artists for versioning pieces for the entire campaign.
Floor Decal directional signage
Gondola Topper
Decal
Stanchion Insert
Breakfast Menu Board Concept
T-shirt Concept Design