Run Like New Campaign
National point-of-purchase campaign designs for Shell US.
These pieces were designed while working for Pointsmith.
This project included overall art direction, copywriting, graphic design, and customer journey brand strategy. My role as lead Art Director was designing concepts for original layouts, copywriting headlines, and crafting the strategy for the customer journey. In addition, I worked with the Creative Director and guided production artists for versioning pieces for the entire campaign.
This campaign was created for the Shell US V-Power Nitro+ Run Like New campaign.
